Igor Sanin | AI-Production and Consulting – Игорь Санин | AI-продакшн и обучение для бизнеса

Integrating Generative AI into Production & Business Processes

I integrate generative AI into company and agency workflows. I help teams predictably produce graphics and video, cut costs, and launch projects significantly faster. Forget about courses on making "pretty pictures." Build working AI pipelines tailored to your specific business needs and your team’s skills.

YEARS

in commercial video production

AWARDS

Cannes Corporate, NY Film Festivals, etc.

CLIENTS

including international brands

PROJECTS

fully AI-driven

Services

I combine 17 years of traditional production experience with AI technologies. I deliver turnkey projects, build custom pipelines, and train teams to create content independently. Working remotely worldwide.

CG & AI Production

I create controllable visual content, both fully AI-generated and in hybrid formats. I find flexible solutions for projects of any scale, across all marketing levels and nearly any industry. Complex tasks are handled in-house through my CG studio.

Consulting

I analyze your current production workflows and integrate AI into them. I design custom AI pipelines, select the optimal tech stack, and guide your team through the integration process.

Training

I teach more than just AI models, platforms, and tools — I focus on the classic principles of directing and creative thinking. I provide the complete foundation needed to produce high-quality content independently.

Reel

Projects & Case Studies

Clients I’ve worked with over the past 15 years: Komatsu CIS, Kaspersky, Group-IB, Hyundai, Rosatom, Play-Doh, EBRD, Evraz, TMK, Sweepnet

Mockup Factory for an Apparel Brand

For a brand with a catalog of thousands of items, I automated the creation of product cards for marketplaces. I designed a virtual studio, built a pool of digital models, and established AI directing standards (lighting, angles, and composition). A compact node-based system allows generating a complete set of ready-to-use on-model images from a single product photo in just one click. The result is not only realistic but commercially accurate: the system precisely replicates the fit, fabric density, and print type, which is critical for sales in the apparel segment.

Brand Animation Framework

For a major fintech company, I developed an animation style and created a character base. I used real employee data, including their habits and style, as a foundation. Within the same aesthetic, I designed a virtual "office of the future," preserving the recognizable look of their actual office. Using these assets, I produced two promotional videos for the HR department, seamlessly integrating the brand's corporate identity.

AI Shots for Commercial Production

A major commercial project required complex establishing shots featuring massive historical and sci-fi locations. Shooting these live or building them with traditional CGI would have been too time-consuming and expensive. I generated highly detailed shots in just a few hours, saving the team hundreds of thousands of rubles and weeks of work. Some shots were created using a hybrid approach: we took live actors filmed on a green screen and seamlessly integrated them into virtual AI environments.

Corporate Training for an Agency Team

I conducted a corporate training program on traditional filmmaking tools and principles applied to marketing for a major communications agency. Held in a hybrid format, the 3-month course featured 18 theoretical and practical sessions, enabling agency employees to master professional approaches to creative development, screenwriting, storytelling, directing, and editing. They were able to apply their new skills to their daily tasks directly during the course, and they now actively use them in projects integrated with AI tools.

Detailed project information is available upon request. My public portfolio is accessible right here on the site:

VIEW PROTFOLIO

Awards & Recognition

Industry-vetted expertise. The same rigorous standards, sharp attention to detail, and deep understanding of business goals shape my current approach to AI production.

AKMR / Best HR Video

2023

Metal Vision / Best Graphics

2020

Cannes Corporate / Silver Winner (x2)

2019

New York Festivals TV&Film / Silver World Medal

2018

Controllable Production Without Chaos or AI Slop

I blend an engineering mindset with directing experience, working right at the intersection of rigid structure and pure creativity. This balance keeps me from drowning in the chaos of endless experimentation — a common pitfall for creatives — while preventing projects from getting locked into the rigid, dry frameworks typically favored by engineers. This exact balance drives both my production and training methods, turning AI from a casual generation toy into a foundation for predictable, controllable manufacturing. Instead of relying on random prompt guessing, I introduce engineered workflows: node-based pipelines, algorithmic logic, LLM Copilots, and an asset-driven approach.

Got an AI challenge? Let's connect!

No rigid briefs, no strings attached. Drop me a line — we can jump on a quick 15-minute call where you share your tasks, and I’ll map out a few ways to solve them using AI.